In 1985, Amsale designed her first wedding dress after becoming frustrated while trying to find a simple sophisticated style gown herself. During the remainder of that year she found many women who shared her frustration in finding a "perfect gown". In 1986 she decided to open her fine bridal wear business for upscale clientele. And shortly after opening, the gowns were a hit. Brides loved the classic yet modern feel and look.
Amsale wedding dresses are made of luxurious fabrics, and can include fine handcrafted beading, lace, custom bows, and even silk flowers. As of today, she continues to keep pleasing brides with her fashionable gown styles while growing her business to include couture eveningwear. This eveningwear has been featured in Instyle, Harper's Bazaar, Vogue, and W.

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